Gain a greater understanding of a marketing management function within a global company
Get ready for the unpredictable future
My Marketing Experience
My Marketing Experience (MMX) is a marketing simulation where participants act as the marketing management function of a jeans brand. They create their own marketing strategies and plans, conducting SWOT analyses, customer segmentation analyses, positioning and branding, setting objectives and KPIs, and implementing marketing tactics using the full marketing mix. The simulation consists of eight rounds, where each round represents a quarter of a calendar year. The aim is for participants to work effectively in teams and compete to gain market share during each round. players learn about key marketing theories and are empowered to make high-level strategic decisions to improve the their jeans brand: one that has a strong focus on brand awareness, brand image, and brand loyalty.
What You will Practice in this business simulation
Business this simulation will cover the following areas:
Grasp the importance of creating a marketing strategy and setting SMART objectives and KPIs
Develop effective team-working, analytical, strategic, and creative skills
Utilise the full marketing mix to increase sales within the target audience
Create a robust marketing strategy and Enhance brand visibility
Customise product development as per your Marketing Strategy
Apply and implement market segmentation
Evaluation of business financial statements and results
Click to Know more about this interactive AI based simulation module
We enable businesses, professionals, and practitioners to experience and manage real business scenarios in a risk free environment
Strategic Planning
Business models and sources of competitive advantage are constantly evolving. Our strategy simulations allow participants to design, launch and manage their own strategies, make informed strategic decisions and understand their impact across business areas and on bottom-line results.
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Marketing & Sales
We offer dedicated marketing and sales simulations that help users practice market strategies, marketing mix design, brand awareness building, and channel management.
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Accounting & Finance
Our accounting and finance simulations help users analyze financial statements and ratios within a realistic business context. Practice cash flow management, profitability tracking, budgeting, and capital allocation.
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Sustainability Management
Sustainability is critical, and the time for global climate action is now. If you're looking to accelerate your climate journey and build a competitive edge, explore our sustainability-focused simulations.
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International Business & Globalization
Practice managing international operations with our global business simulations. Growth strategies, market entry, and global logistics are experienced across diverse cultural and socio-economic environments.
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Supply Chain & Logistics
We help clients unlock maximum value across operations, driving efficiency and effectiveness in procurement, service operations, supply chain, and beyond.
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Risk Management & Crises
Today's world is marked by extraordinary uncertainty—from macroeconomic shifts and geopolitical friction to regulatory updates and cyber threats. Build robust risk management capability through experiential simulation.
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