Education

In this case study, the participant manages a company that is already up and running and earning income from product sales. It has all the machinery and employees necessary for production. Participant’s goal is to make the business succeed within a year by building up new sales channels, accomplishing innovation projects, and stabilizing the company’s economic status. In addition, participant will manage end-to-end life cycle of product, from the conception of the idea, through its production, and up to sales

This case study offers practical insights into business management, focusing on management accounting in the food industry. Learners run a virtual company, making decisions that affect its economic performance and reviewing periodic financial reports. The simulation covers company financial report structure and content. Learners access video resources and a knowledge base with useful text and audio materials for deeper understanding.

In this strategic management simulation, Participants act as Directors of their own Sports retail company. They create and launch a business strategy, then make operational decisions to outperform competitors across market segments. The objective is to make decisions that have the greatest impact on improving company performance and increasing stock value. The simulation allows students to design, launch, and manage their own strategy for their own sports retail company. This begins with outlining their company's vision, setting targets and SMART objectives, undertaking SWOT, PESTLE, stakeholder analyses, and determining the value model, CSR strategy, and other considerations.

My Management Team is a business simulation developed to enable participants to practice fundamental concepts of business management. Individuals collaborate in teams to manage small production companies, competing to achieve the highest performance scores through strategic decision-making. This simulation offers a hands-on opportunity to gain insight into various business functions and their operations. During each round, teams make key decisions regarding production quantities and product launches in selected target markets.

My Marketing Experience (MMX) is a marketing simulation where participants act as the marketing management function of a jeans brand. They create their own marketing strategies and plans, conducting SWOT analyses, customer segmentation analyses, positioning and branding, setting objectives and KPIs, and implementing marketing tactics using the full marketing mix. The simulation consists of eight rounds, where each round represents a quarter of a calendar year. The aim is for participants to work effectively in teams and compete to gain market share during each round. players learn about key marketing theories and are empowered to make high-level strategic decisions to improve the their jeans brand: one that has a strong focus on brand awareness, brand image, and brand loyalty.

In the Trainers Start-up simulation, student teams run a start-up sports shoe company, analysing data and refining entrepreneurial skills to develop and implement growth strategies. Competing over several rounds, they track results using KPIs, make strategic decisions, and adapt to external events to boost performance on the Balanced Scorecard. The simulation offers hands-on experience in launching a business, requiring students to consider barriers to entry, investment, HR, and inventory—factors that help shape product direction and ensure objectives and KPIs are realistic.