Strategic Planning

In this strategic management simulation, Participants act as Directors of their own Sports retail company. They create and launch a business strategy, then make operational decisions to outperform competitors across market segments. The objective is to make decisions that have the greatest impact on improving company performance and increasing stock value. The simulation allows students to design, launch, and manage their own strategy for their own sports retail company. This begins with outlining their company's vision, setting targets and SMART objectives, undertaking SWOT, PESTLE, stakeholder analyses, and determining the value model, CSR strategy, and other considerations.

This international business simulation engages business professionals in managing a multi-national company, similar to Apple, Huawei, and Samsung, the company's main line of business is smartphones. Participants compete in teams over multiple rounds, each representing one year of business operations. Teams must make strategic decisions on market entry strategies for regions they wish to penetrate. In each market, they can either diversify or apply a global strategy. Participants must remain informed about global developments—including economic changes, geopolitical events, trade disputes, protectionist policies, and advancements within the technology sector.

My Management Team is a business simulation developed to enable participants to practice fundamental concepts of business management. Individuals collaborate in teams to manage small production companies, competing to achieve the highest performance scores through strategic decision-making. This simulation offers a hands-on opportunity to gain insight into various business functions and their operations. During each round, teams make key decisions regarding production quantities and product launches in selected target markets.

In the Tour Operator business simulation, participants work in teams to manage their own online travel and tourism company. Teams should decide on destinations’ offerings for targeted groups based on their business strategy. They should also determine what service levels should be required, what allotment deals to procure, and what prices to charge. The overall aim is to improve company performance, increase market share, and outperform the competition by gaining points via the simulation's Balanced Scorecard. This business simulation is played in rounds where each round is equivalent to one year of operations. In each round, the teams conduct an internal and external analysis consisting of indicators such as market shares, market segments, financial position, news events, local representative results, Balanced Scorecard and more.

In the Trainers Start-up simulation, student teams run a start-up sports shoe company, analysing data and refining entrepreneurial skills to develop and implement growth strategies. Competing over several rounds, they track results using KPIs, make strategic decisions, and adapt to external events to boost performance on the Balanced Scorecard. The simulation offers hands-on experience in launching a business, requiring students to consider barriers to entry, investment, HR, and inventory—factors that help shape product direction and ensure objectives and KPIs are realistic.

Participants will be managing a fintech company responsible for a mobile application used to track income, spending and monthly household expenses. The product is offered to customers through a monthly subscription model. The goal for participants is to acquire as many subscribers as possible and retain them over time.

In this business simulation, participants are the managers of a medical technology company. The company is planning to design a new application for smartwatches that will collect the user's health data to promote healthier lifestyles. The company aims to maximize monthly subscribers and improve the app simultaneously. After completing this simulation, participants will gain key business skills and management practices.