Marketing & Sales

My Marketing Experience (MMX) is a marketing simulation where participants act as the marketing management function of a jeans brand. They create their own marketing strategies and plans, conducting SWOT analyses, customer segmentation analyses, positioning and branding, setting objectives and KPIs, and implementing marketing tactics using the full marketing mix. The simulation consists of eight rounds, where each round represents a quarter of a calendar year. The aim is for participants to work effectively in teams and compete to gain market share during each round. players learn about key marketing theories and are empowered to make high-level strategic decisions to improve the their jeans brand: one that has a strong focus on brand awareness, brand image, and brand loyalty.

In this strategic management simulation, Participants act as Directors of their own Sports retail company. They create and launch a business strategy, then make operational decisions to outperform competitors across market segments. The objective is to make decisions that have the greatest impact on improving company performance and increasing stock value. The simulation allows students to design, launch, and manage their own strategy for their own sports retail company. This begins with outlining their company's vision, setting targets and SMART objectives, undertaking SWOT, PESTLE, stakeholder analyses, and determining the value model, CSR strategy, and other considerations.

This international business simulation engages business professionals in managing a multi-national company, similar to Apple, Huawei, and Samsung, the company's main line of business is smartphones. Participants compete in teams over multiple rounds, each representing one year of business operations. Teams must make strategic decisions on market entry strategies for regions they wish to penetrate. In each market, they can either diversify or apply a global strategy. Participants must remain informed about global developments—including economic changes, geopolitical events, trade disputes, protectionist policies, and advancements within the technology sector.

In the Tour Operator business simulation, participants work in teams to manage their own online travel and tourism company. Teams should decide on destinations’ offerings for targeted groups based on their business strategy. They should also determine what service levels should be required, what allotment deals to procure, and what prices to charge. The overall aim is to improve company performance, increase market share, and outperform the competition by gaining points via the simulation's Balanced Scorecard. This business simulation is played in rounds where each round is equivalent to one year of operations. In each round, the teams conduct an internal and external analysis consisting of indicators such as market shares, market segments, financial position, news events, local representative results, Balanced Scorecard and more.

My Management Team is a business simulation developed to enable participants to practice fundamental concepts of business management. Individuals collaborate in teams to manage small production companies, competing to achieve the highest performance scores through strategic decision-making. This simulation offers a hands-on opportunity to gain insight into various business functions and their operations. During each round, teams make key decisions regarding production quantities and product launches in selected target markets.

In this case study, participants will assume the role of an executive at a med-tech company, responsible for overseeing the operations of a product—specifically, a smartwatch health application called HealthCare. Engage in the dynamic field of digital marketing by managing the establishment of social media platforms, developing a strategic pricing model, and mastering comprehensive market segmentation techniques.

In this business simulation, participants are the managers of a medical technology company. The company is planning to design a new application for smartwatches that will collect the user's health data to promote healthier lifestyles. The company aims to maximize monthly subscribers and improve the app simultaneously. After completing this simulation, participants will gain key business skills and management practices.