International Business & Globalization

This international business simulation engages business professionals in managing a multi-national company, similar to Apple, Huawei, and Samsung, the company's main line of business is smartphones. Participants compete in teams over multiple rounds, each representing one year of business operations. Teams must make strategic decisions on market entry strategies for regions they wish to penetrate. In each market, they can either diversify or apply a global strategy. Participants must remain informed about global developments—including economic changes, geopolitical events, trade disputes, protectionist policies, and advancements within the technology sector.

In this case study, participants will assume the role of an executive at a med-tech company, responsible for overseeing the operations of a product—specifically, a smartwatch health application called HealthCare. Engage in the dynamic field of digital marketing by managing the establishment of social media platforms, developing a strategic pricing model, and mastering comprehensive market segmentation techniques.

In this business simulation, participants are the managers of a medical technology company. The company is planning to design a new application for smartwatches that will collect the user's health data to promote healthier lifestyles. The company aims to maximize monthly subscribers and improve the app simultaneously. After completing this simulation, participants will gain key business skills and management practices.