Retail & Trading

In this strategic management simulation, Participants act as Directors of their own Sports retail company. They create and launch a business strategy, then make operational decisions to outperform competitors across market segments. The objective is to make decisions that have the greatest impact on improving company performance and increasing stock value. The simulation allows students to design, launch, and manage their own strategy for their own sports retail company. This begins with outlining their company's vision, setting targets and SMART objectives, undertaking SWOT, PESTLE, stakeholder analyses, and determining the value model, CSR strategy, and other considerations.

This international business simulation engages business professionals in managing a multi-national company, similar to Apple, Huawei, and Samsung, the company's main line of business is smartphones. Participants compete in teams over multiple rounds, each representing one year of business operations. Teams must make strategic decisions on market entry strategies for regions they wish to penetrate. In each market, they can either diversify or apply a global strategy. Participants must remain informed about global developments—including economic changes, geopolitical events, trade disputes, protectionist policies, and advancements within the technology sector.

My Marketing Experience (MMX) is a marketing simulation where participants act as the marketing management function of a jeans brand. They create their own marketing strategies and plans, conducting SWOT analyses, customer segmentation analyses, positioning and branding, setting objectives and KPIs, and implementing marketing tactics using the full marketing mix. The simulation consists of eight rounds, where each round represents a quarter of a calendar year. The aim is for participants to work effectively in teams and compete to gain market share during each round. players learn about key marketing theories and are empowered to make high-level strategic decisions to improve the their jeans brand: one that has a strong focus on brand awareness, brand image, and brand loyalty.

In the Trainers Start-up simulation, student teams run a start-up sports shoe company, analysing data and refining entrepreneurial skills to develop and implement growth strategies. Competing over several rounds, they track results using KPIs, make strategic decisions, and adapt to external events to boost performance on the Balanced Scorecard. The simulation offers hands-on experience in launching a business, requiring students to consider barriers to entry, investment, HR, and inventory—factors that help shape product direction and ensure objectives and KPIs are realistic.

In this case study, the participant is the general manager of a company that is producing exclusive designer silverware, mainly for high-class restaurants and hotels. The company “Forknello” has been in the market for a while, it has faced various crises over different periods. The participant has recently joined the company, and they will need to resolve three different life-stage crisis situations. The aim is to lead the business through three different situations. Identify the crises and associated risks, and find a solution for them in order to stabilize the company. Each chapter in this module covers a different management topic that will help the participant lead the company. The participant will learn more about crisis management through three different simulations.