Create a robust digital marketing strategy
Get ready for the unpredictable future
Smart Health
In this case study, participants will assume the role of an executive at a med-tech company, responsible for overseeing the operations of a product—specifically, a smartwatch health application called HealthCare. Engage in the dynamic field of digital marketing by managing the establishment of social media platforms, developing a strategic pricing model, and mastering comprehensive market segmentation techniques.
What You will Practice in this business simulation
Business this simulation will cover the following areas:
Formulate effective pricing strategies
Apply and implement market segmentation
Leverage online marketing channels
Introduce products and services to the online marketplace
Enhance brand visibility through social media marketing tools
Customise product development as per your Marketing Strategy
Gaining insight into the fundamental financial operations of a startup enterprise
Click to Know more about this interactive AI based simulation module
We enable businesses, professionals, and practitioners to experience and manage real business scenarios in a risk free environment
Strategic Planning
Business models and sources of competitive advantage are constantly evolving. Our strategy simulations allow participants to design, launch and manage their own strategies, make informed strategic decisions and understand their impact across business areas and on bottom-line results.
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Marketing & Sales
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Sustainability Management
Sustainability is critical, and the time for global climate action is now. If you're looking to accelerate your climate journey and build a competitive edge, explore our sustainability-focused simulations.
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International Business & Globalization
Practice managing international operations with our global business simulations. Growth strategies, market entry, and global logistics are experienced across diverse cultural and socio-economic environments.
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Risk Management & Crises
Today's world is marked by extraordinary uncertainty—from macroeconomic shifts and geopolitical friction to regulatory updates and cyber threats. Build robust risk management capability through experiential simulation.
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