Make sales decisions that take into account the environmental impact throughout the product’s life cycle
Green Transformation
This case study is designed to illustrate the complexities involved in a green transformation. As the manager of a manufacturing company, the participants are responsible for making decisions about green transformation such as the use of sustainable raw materials, technological advancements, environmentally focused marketing, shifts in employee mindset, and customer expectations. The key challenge is to lead the green transformation while maintaining company profitability.
What You will Practice in this business simulation
Business this simulation will cover the following areas:
Enhance operational efficiency by overseeing staff, warehouse capacity, and financial management
Initiate new eco-projects aimed at improving production processes, reducing environmental impact, and raising the company’s eco-score
Make informed decisions taking into account all aspects of company
Managing operational challenges
Formulate marketing strategies that reflect the company’s current sustainability status while addressing the risks associated with greenwashing
Optimize the company’s potential by balancing the use of traditional and eco-friendly raw materials
Evaluation of business financial statements and results








