Gain solid understanding of strategic analysis tools such as SWOT, PESTLE, Strategic Group analysis, Capability Analysis, BCG Matrix and others
Sports Retail Company-Advance
In this strategic management simulation, Participants act as Directors of their own Sports retail company. They create and launch a business strategy, then make operational decisions to outperform competitors across market segments. The objective is to make decisions that have the greatest impact on improving company performance and increasing stock value. The simulation allows students to design, launch, and manage their own strategy for their own sports retail company. This begins with outlining their company's vision, setting targets and SMART objectives, undertaking SWOT, PESTLE, stakeholder analyses, and determining the value model, CSR strategy, and other considerations.
What You will Practice in this business simulation
Business this simulation will cover the following areas:
Understand and value the importance of corporate social responsibility (CSR)
Gain a greater understanding of the management theories, concepts, and models by applying them in your virtual company
Create an effective management strategy designed to increase sales, market share, and stock-market value
Manage the planning process at all stages
Develop effective team-working, analytical, strategic, and leadership skills
Apply and implement market segmentation
Evaluation of business financial statements and results








