Understand and apply cost leadership strategy, product leadership, or customer Intimacy strategy
Get ready for the unpredictable future
The shoe Co. - start up
In the Trainers Start-up simulation, student teams run a start-up sports shoe company, analysing data and refining entrepreneurial skills to develop and implement growth strategies. Competing over several rounds, they track results using KPIs, make strategic decisions, and adapt to external events to boost performance on the Balanced Scorecard. The simulation offers hands-on experience in launching a business, requiring students to consider barriers to entry, investment, HR, and inventory—factors that help shape product direction and ensure objectives and KPIs are realistic.
What You will Practice in this business simulation
Business this simulation will cover the following areas:
Gain a greater understanding of the opportunities and challenges available in managing a B2C start-up company
Enhance operational efficiency by managing supply chain, logistics, and warehouse capacity
Set effective business strategy designed to increase sales and company growth
Learn how to set business SMART objectives and KPIs
Learn more about the impact of external events on their company's performance
Gain great understanding of distribution channels and best fit to your strategy
Learn more about socio-cultural factors when entering new markets
Click to Know more about this interactive AI based simulation module
We enable businesses, professionals, and practitioners to experience and manage real business scenarios in a risk free environment
Strategic Planning
Business models and sources of competitive advantage are constantly evolving. Our strategy simulations allow participants to design, launch and manage their own strategies, make informed strategic decisions and understand their impact across business areas and on bottom-line results.
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Marketing & Sales
We offer dedicated marketing and sales simulations that help users practice market strategies, marketing mix design, brand awareness building, and channel management.
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Accounting & Finance
Our accounting and finance simulations help users analyze financial statements and ratios within a realistic business context. Practice cash flow management, profitability tracking, budgeting, and capital allocation.
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Sustainability Management
Sustainability is critical, and the time for global climate action is now. If you're looking to accelerate your climate journey and build a competitive edge, explore our sustainability-focused simulations.
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International Business & Globalization
Practice managing international operations with our global business simulations. Growth strategies, market entry, and global logistics are experienced across diverse cultural and socio-economic environments.
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Supply Chain & Logistics
We help clients unlock maximum value across operations, driving efficiency and effectiveness in procurement, service operations, supply chain, and beyond.
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Risk Management & Crises
Today's world is marked by extraordinary uncertainty—from macroeconomic shifts and geopolitical friction to regulatory updates and cyber threats. Build robust risk management capability through experiential simulation.
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